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Ventura County Fresh and Local

Eating Fresh and Local

By Mira Reverente

Originally published in Your Health Connection Magazine


colorful produce WHEN IT COMES TO FOOD, CALIFORNIANS ARE FORTUNATE. FRESH FRUITS, VEGETABLES AND DAIRY PRODUCTS ABOUND AND ARE LOCALLY AVAILABLE. YEAR-ROUND, GOOD WEATHER MAKES THE APPROXIMATELY 75,000 FARMS AND RANCHES AROUND THE STATE THRIVE AND YIELD BOUNTIFUL HARVESTS.

DID YOU KNOW that California is the nation’s sole producer of persimmons, pomegranates, artichokes, almonds and walnuts? The state is also the leading dairy producer in the country, producing 22 percent of the U.S. milk supply, according to a recent U.S. Department of Agriculture (USDA) report.

With such abundance and diversity of food items, how can locals not take advantage? Take a look.

Fresh produce
Ventura County, considered one of the top 10 agricultural counties in the state, is known for strawberries, lemons, tomatoes and celery. Locally grown produce from beets to bib lettuce can be found at the various farmers markets around town.

Karen Schott, operations manager of the Ventura County Certified Farmers’ Market Association, explains, “The farmers must raise, catch, grow or produce the food items they sell. Those are the criteria in order to participate in one of our certified farmers markets.” The farmers must also receive permits to sell from the county Agricultural Commissioner.

ventura county fresh produce
Schott oversees the farmers markets in Ventura, Thousand Oaks, Moorpark and Santa Clarita, most of which are open year-round. Both organic and non-organic produce are available in all the markets. Schott describes the many advantages of shopping at a farmers market. “When you buy at a farmers market, you know the produce is fresh and most probably picked that morning. There’s lots of good information out there that the farmers are just willing to share like recipes and growing methods.”

Visions of freshness and sustainability also prompted Chef Alberto Vazquez of Mediterraneo, a bistro located at the Westlake Village Inn, to grow his own herb garden on the hotel’s premises. Vazquez says, “In the spring and mid-summer, we get 50 percent of our herbs from our own backyard. We order the rest of our produce needs from local farmers.” The hotel’s green initiatives include recycling old menus and last year, planting its own vineyard. The first harvest is expected in 2011.

The menus at Mediterraneo change an average of three times a year. Vazquez takes advantage of seasonal, locally-grown produce like persimmons, butternut squash, pomegranates, anise and cinnamon by incorporating them in the lunch and dinner selections. Top-selling items such as the Pan Plano Mediterraneo and the Endive Salad are usually available year-round. California wines, including some organic varieties, also make up 75 percent of the wine selection.

Vegan and Vegetarian
Mary Grayr, chef and owner of Mary’s Secret Garden in Ventura, is a farmers market habitué. “I like to buy fruits and vegetables when they are at the height of their flavors. I like giving my customers that taste bud explosion,” says Mary.

ventura county vegan lunch
The organic vegan bistro attracts a combination of vegans, vegetarians and the “plain curious.” Mary is a vegan and does not consume or use animal products, as opposed to a vegetarian who may occasionally consume dairy products.

They have reason to be curious. Mary explains, “Everything on our menu is made-to-order and local. We purchase most of our ingredients from the local farmers market. People are actually surprised how tasty and flavorful vegan food is.” Top-sellers include The Secret Burger with a grilled soy patty, Fresh Thai Spring Rolls, Sun-dried Tomato Mushroom Pasta, smoothies, soups, coconut meat-cashew ice cream and organic wines.

Low-calorie
Even for non-vegans, dining out can be a challenge with various high-calorie and huge-portion temptations. The recommended daily allowance (RDA) for most healthy adults is 2,000 to 2,500 calories, which Corner Bakery has in mind with their new “100 under 600” calorie-wise program.

The “100 under 600” features more than 100 different soup, salad and sandwich combinations with less than 600 calories. Why 600 calories? “We followed the RDA guidelines and 600 calories seemed like a sensible amount for one meal. Our guests can still enjoy their favorite meals without making drastic changes to their diet,” says Ric Scicchitano, senior vice-president of food and beverage.

Top-selling combinations across the 115 Corner Bakery locations include Chicken Pesto on Ciabatta and Roasted Tomato Basil Soup, Club Panini and Chicken Noodle Soup and Chicken Pomodoro Panini and Mixed Greens.

Gluten-free
What may just be an option for some can be a permanent lifestyle change for others. The gluten-free diet is an example, often the result of a celiac disease diagnosis. Celiac disease is a chronic digestive disorder found in individuals who experience a toxic immune response when they ingest gluten. It is a lifelong disease and has no cure.

Wheat, barley, oats and rye are common sources of gluten. Some ingredients and additives such as spices, soy sauce, starch, flours, breads, cereals, crackers and condiments, may also contain gluten.

Simply Gluten-Free, an independently-owned, specialty grocery in Thousand Oaks has cornered the market of this special segment of the population. “My partner, Jean Gordon was diagnosed with celiac disease in 2007. Gluten-free products were hard to find, expired, out-of-stock or only available online,” recalls Debbie Sipos, one of the co-owners.

Out of the 1,200 plus gluten-free products carried by the grocery, bread is the top-selling item. Doughnuts and frozen pizza are almost as popular. The frozen pizza is local, from Garlic Jim’s in Simi Valley, which is the first pizza chain to be accredited by the Gluten Intolerance Group of North America.

Owner Tom Curiale recalls, “It got a lot of interest the first time we introduced it more than a year ago. A lot of people were intrigued and wanted to try the gluten-free pizzas ― even those people who could tolerate gluten.” The gluten-free pizzas made with rice-based flour are available in three varieties: cheese, pepperoni and vegetable.

More and more restaurants like The Pizza Cookery in Woodland Hills are adding gluten-free options to their menus, making foods such as pizza available even to people who adhere to special diets. Mary’s Secret Garden’s menu is also 75 percent gluten-free.

Various special diets
Organic grocery chain Whole Foods Market also carries a line of gluten-free items. Most stores offer specialty-food items including wheat-free, dairy-free, fat-free, low sodium and vegetarian. The chain is known for its wide selection of natural and organic foods as well as its support of local growers.

organic produce markets ventura county
A similar grocery chain, Sprouts Farmers’ Market is slated to open in May right across from The Oaks Mall in Thousand Oaks. With 44 stores in four states and 10 more opening this year, the Arizona-based retailer is known for its organic, conventional and seasonal specialties as well as its alternative items for people with food sensitivities.

Dana Lambert, media relations manager, is also proud of Sprouts’ local seafood varieties and produce, “Depending on the season, we will carry specialties such as Corvina sea bass, California halibut and swordfish. When the Thousand Oaks store opens, we expect to get coastal strawberries within 24- to 48-hours of being picked in Oxnard and Santa Maria.”

Tough economic times can make dining out and food shopping more challenging. Stores are addressing the issue. “We work hard to cultivate relationships with both local and national suppliers to get the highest quality at the lowest prices possible. We believe that healthy eating can and should be affordable,” says Lambert.

Why Buy Local?
For more information:

Corner Bakery Cafe (neighborhood café)
111 S. Westlake Blvd.
Thousand Oaks, CA 91362-3807
805.496.6993

1555 Simi Town Center Way
Simi Valley, CA 93065
805.306.1892

4776 Commons Way
Calabasas, CA 91302
818.876.7340
www.cornerbakerycafe.com

Garlic Jim’s (gourmet and gluten-free pizza)
131-D Cochran St.
Simi Valley, CA 93065
805.526.1500
www.garlicjims.com




Mary’s Secret Garden (organic vegan bistro)
100 South Fir St.
Ventura, CA 93001
805.641.3663
www.maryssecretgarden.com

Mediterraneo (bistro at the Westlake Village Inn)
32037 Agoura Rd.
Westlake Village CA 91361
818.889.9105
www.med-rest.com

Simply Gluten Free (specialty grocery)
1321 E. Thousand Oaks Blvd. #A108
Thousand Oaks, CA 91362
805.777.4877
www.simply-glutenfree.com

Sprouts Farmers Market (natural food supermarket)
600 W. Hillcrest Dr.*
Thousand Oaks, CA 91360
*Opening in May 2010
www.sprouts.com

Ventura County Certified Farmers’ Market
805.529.6266
www.vccfarmersmarkets.com

Farmers’ Market Locations:

Ventura - Pacific View Mall
West Parking Lot, north of Sears
Wednesdays, 9 am to 1 pm
Ventura – Downtown
City Parking Lot
Corner of Santa Clara and Palm Streets
Saturdays, 8:30 am to 12 noon
Thousand Oaks
East End Parking Lot
Wilbur Road and Thousand Oaks Blvd.
Thursdays, 1:30 pm to 6:30 pm

Santa Clarita
College of the Canyons, Parking Lot 8
Valencia Blvd. and Rockwell Canyon Rd.
Sundays, 8:30 am to 12 noon

Moorpark
Moorpark College Parking Lot G1
Campus Drive (near gym)
Saturdays, 8:00 am to 12 noon (seasonal)

Whole Foods Market (natural food supermarket)
740 North Moorpark Rd
Thousand Oaks, CA 91360-3705
805.777.4730
www.wholefoodsmarket.com